Interesting post from the NY Times (HT:Freakonomics). It breaks down the value of an appearance at a club by Snooki. Like it or not, apparently she is a bargain at the price of $25,000-32,000 per appearance.
Mainstream media
14 mentions in daily newspapers, including the Toronto Star and Los Angeles Times. Also 1,161 mentions on News Web sites, 297 mentions on broadcast television including Conan and Chelsea Lately.
Mainstream news publicity value: $174,806
Blogs & Twitter
7,180 people commented on, linked to, Liked, bookmarked or voted for 2,098 blog posts
Blog publicity value: $136,017
15,169 tweets (including one very widely retweeted one from @time) received by a total of 26.9 million followers
Twitter publicity value: $35,012
Total Publicity Value: $345,835
http://economix.blogs.nytimes.com/2011/04/11/snookinomics/
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